ENGAGING WITH YOUR CUSTOMERS PLAYS A KEY ROLE IN INCREASING YOUR REVENUE
For sales organisations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organisation-wide commitment to creating meaningful connections, building relationships and nurturing those relationships to establish trust and keep your brand top-of-mind.
Customer engagement drives every interaction, every process and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement as the #1 driving force behind sales versus tactical drivers like automation and productivity.
Considering this paradigm shift, top-performing sales organisations are prioritising digital transformation to unlock greater revenue growth. They understand the vital role technology plays in customer engagement and they seek technologies that continually help them evolve their customer engagement capabilities.